The Smiling Report 2012

The Smiling Report is compiled from Mystery Shopping evaluations world wide. The Smiling Report 2012 consists of data from over 1.6 million evaluations in 2011, measuring weather the Mystery Shopper during his/her visit received a smile, a greeting and an add-on sales suggestion. Media and professional Mystery Shopping providers world wide participating in the Smiling Report are allowed to use the compiled data for benchmarking and in communication with clients and media, free of charge provided that they refer to the source.

The Smiling Report 2012 shows that 25% of customers do not receive a smile!
Mystery Shopping Providers in Europe, North- and South America, Asia and Africa have participated in the Smiling Report 2012 which compiles customer service data from evaluations conducted across a spectrum of industries. The summary of data for 2011 includes answers to more than 1.6 million questions covering Smile, Greeting and Add-on sales in 32 countries.

Read the report


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